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Filtered by Brand Protection — 32 articles

Chander S Jeena

31 May 2026

5 min read

From ‘Made in China’ to ‘Brands from China’

Over the past four decades, China has undergone one of the most significant industrial transformations of the modern era, evolving from the ‘factory floor of the world’ to a country focused on building global brands.

Brand Protection Countries

Nicola Sudan

20 April 2026

4 min read

Serialised, But Not Secure: Why Compliance Alone Won’t Stop Fake Medicines

A recent article by Sean O’Hearen of brand protection firm 1st Line Partners, brings the limitations of pharmaceutical serialisation into sharp focus. Drawing on frontline experience in counter-illicit trade, the piece argues that while regulatory frameworks have transformed supply chain visibility, they have not delivered the level of security many assume.

Brand Protection

Nicola Sudan

13 April 2026

2 min read

How Wine Authentication Is Moving Beyond Origin Labels

The seizure of 2.5 million litres of counterfeit origin-labelled wine in Italy in March 2026 is a stark reminder that even the most established appellation systems are no longer immune to fraud. With an estimated market value of €4 million, the case uncovered by Italy’s financial police highlights a growing vulnerability in premium wine markets.

Brand Protection Free Free

Nicola Sudan

25 March 2026

1 min read

Schreiner MediPharm Launches Vial Security Label

Schreiner MediPharm, a business unit of the Germany-based Schreiner Group, has launched Cap-Lock for Vials, a functional label developed in cooperation with CDMO OechslerHealth. The label provides both analogue and digital first-opening indication for pharmaceutical vials.

Brand Protection Consumer & Industrial Products

Nicola Sudan

4 March 2026

3 min read

Nigeria Customs Partners with NIVEA to Combat Counterfeits – But is It Worth It?

Beiersdorf Nigeria, makers of NIVEA products, has signed a memorandum of understanding (MoU) with the Nigeria Customs Service (NCS) to strengthen efforts against the import and circulation of counterfeit NIVEA and other products in the country.

Brand Protection Enforcement & Surveillance

Nicola Sudan

4 March 2026

2 min read

The Limited Legal Weight of Brand Protection Labels

A recent decision of the Intellectual Property and Commercial Court in Taiwan demonstrates that the absence of an anticounterfeiting label on a product may not, on its own, prove that the seller of the product ‘knew’ it was fake.

Brand Protection Enforcement & Surveillance

Nicola Sudan

24 Feb. 2026

3 min read

AI No longer Just an Option for Brand Protection

A blog article by IP lawyer and brand expert Relani Belous, titled ‘AI is the New Frontline for Brand Protection’, examines how artificial intelligence is rapidly becoming the ‘weapon of choice’ for both sides in the brand protection conflict: brand owners and counterfeiters.

Brand Protection Strategies

Nicola Sudan

24 Feb. 2026

3 min read

The Limited Legal Weight of Brand Protection Labels

Brand Protection Free Strategies Free

Nicola Sudan

2 Feb. 2026

4 min read

News in Brief

Thomas Just Sørensen, a chemist at the University of Copenhagen, Denmark, has developed the O-KEY® technology – a kind of digital fingerprint for physical products.

Advanced Materials Brand Protection Companies

2 Feb. 2026

2 min read

AkzoNobel Intensifies Efforts to Combat Counterfeit Paint

With the Vietnamese market receiving numerous reports from consumers suffering significant losses from using counterfeit paint, AkzoNobel, the producers of Dulux and Maxilite paint, has officially reaffirmed its commitment to product quality and announced support activities to help customers identify genuine products.

Brand Protection

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Chander S Jeena

4 Dec. 2025

2 min read

Messi Deal Renewed as Icons Launches TripleLock with Crane

The Argentine soccer star Lionel Messi has renewed his exclusive memorabilia contract with the company Icons, which is rolling out its TripleLock™ anti-forgery system, developed in partnership with Crane Authentication.

Authentication Brand Protection

Nicola Sudan

30 Oct. 2025

2 min read

IFA Celtics is First Mexican Pharma Company to Adopt NFC

IFA Celtics, a leading Mexican pharmaceutical manufacturer, has partnered with ForgeStop, a connected-product technology company, to launch NFC-enabled smart packaging. The packaging will allow patients, pharmacists, and regulators to instantly authenticate IFA Celtics medicines by smartphone, with no special app required.

Brand Protection Technology & Systems

Nicola Sudan

30 Oct. 2025

4 min read

Protecting the Star – Mercedes-Benz’s Global Fight Against Fakes

This article describes the strategic approach of Mercedes-Benz – one of the world’s most iconic brand names – to ensuring the authenticity and safety of its automotive components.

Brand Protection Strategies

Chander S Jeena

31 Aug. 2025

3 min read

Shell Pakistan: Using Phygital Technology and a Movie Icon to Combat Counterfeits

According to estimates, in recent years, Pakistan’s illicit economy – which consists of everything from drugs, consumer goods, tobacco, foreign currency, to oil and lubricants – has thrived, costing over PKR. 2 trillion (about $7 billion) annually to its economy (see also ABN June 2025). Tax evasion related to illicit trade in tea, tyres, automotive lubricants, and pharmaceuticals has grown to c. PKR 160 billion per year. In such a scenario, brand protection becomes more critical than ever. This article covers Shell Pakistan’s strategy to combat this growing fight against fakes.

Brand Protection

Chander S Jeena

29 June 2025

2 min read

Authentic Italian Wine Displays the Tricolour of Patriotism

From April 2025, every bottle of Italy’s finest DOCG (Denominazione di Origine Controllata e Garantita) and DOC (Denominazione di Origine Controllata) wine features a new state seal adorned with the national flag. The tricolour flag is displayed next to the emblem of the Italian Republic, transforming the seal into a symbol of patriotism as well as a designation of origin.

Brand Protection

Chander S Jeena

29 June 2025

2 min read

Combating Book Piracy with PUF Labels and Holograms

Book piracy and academic fraud present significant threats to education worldwide. Counterfeit textbooks flood the market, while fake diplomas erode trust in qualifications. As publishing increasingly transitions to digital platforms globally, pirates are discovering new methods to exploit vulnerabilities. In response, governments, publishers, and regulatory bodies are adopting innovative technologies. This article examines recent initiatives.

Brand Protection

Francis Tuffy

18 May 2025

3 min read

Cellulose-Based Luminescent Films Promise Advanced Brand Protection and Authentication

Efforts to combat counterfeiting have traditionally relied on visual markers such as holograms, micro text, and invisible inks, but advanced replication technologies are increasingly challenging these measures.

Brand Protection

Chander S Jeena

30 Sept. 2024

4 min read

Bills, Regulations, and Initiatives

At Authentication & Brand News™, we regularly track new government regulations and initiatives that may impact authentication. For example, in July, we reported on the California watermarking standards bill for differentiating AI-generated from human-generated content, as well as the EU adoption of a product sustainability rule directing the establishment of digital product passports. This month, four new regulations have caught our attention.

Brand Protection

Chander S Jeena

30 Sept. 2024

3 min read

WTR Releases Latest Anti-Counterfeiting and Brand Enforcement Guide

Now in its 17th year, the World Trademark Review (WTR) report ‘Anti- Counterfeiting and Online Brand Enforcement Global Guide’ combines strategic analysis with country-by-country brand protection practices.

Brand Protection

Chander S Jeena

29 Sept. 2024

1 min read

E7 Group Injects $50 Million into Security Solutions Growth

UAE-based E7 Group, a provider of commercial printing, security solutions, sustainable packaging, and logistics services, has announced a significant AED 182 million (approximately $50 million) investment in its security solutions division, E7 Security.

Brand Protection

Latest News

From ‘Made in China’ to ‘Brands from China’

Serialised, But Not Secure: Why Compliance Alone Won’t Stop Fake Medicines

How Wine Authentication Is Moving Beyond Origin Labels

Schreiner MediPharm Launches Vial Security Label

Nigeria Customs Partners with NIVEA to Combat Counterfeits – But is It Worth It?

The Limited Legal Weight of Brand Protection Labels

AI No longer Just an Option for Brand Protection

The Limited Legal Weight of Brand Protection Labels

News in Brief

AkzoNobel Intensifies Efforts to Combat Counterfeit Paint

Messi Deal Renewed as Icons Launches TripleLock with Crane

IFA Celtics is First Mexican Pharma Company to Adopt NFC

Protecting the Star – Mercedes-Benz’s Global Fight Against Fakes

Shell Pakistan: Using Phygital Technology and a Movie Icon to Combat Counterfeits

Authentic Italian Wine Displays the Tricolour of Patriotism

Combating Book Piracy with PUF Labels and Holograms

Cellulose-Based Luminescent Films Promise Advanced Brand Protection and Authentication

Bills, Regulations, and Initiatives

WTR Releases Latest Anti-Counterfeiting and Brand Enforcement Guide

E7 Group Injects $50 Million into Security Solutions Growth

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