IPZS – Safeguarding Italy’s Identity in a Digital Age

In the last edition of Authentication and Brand News™, we described Italy’s new state seal adorned with the national flag for wine authenticity. Produced by Istituto Poligrafico e Zecca dello Stato (IPZS), the new seal symbolises Italian patriotism as well as designation of origin. In this article, we look at how IPZS is working as a quiet but formidable guardian for Italian trust and authenticity.

Founded in 1928 and owned by the Ministry of Economy and Finance, IPZS has become one of Italy’s most trusted institutions. Best known for producing Italy’s coins, passports, and postage stamps – items that require both precision and protection – IPZS has an ancient role and renowned name.

But in recent years, it has evolved from its traditional roots into a hub of innovation that blends heritage with high technology. It now leads in the development of secure traceability for food products, tax stamps, security labels, and AI-based verification tools – all of which reinforce the ‘Made in Italy’ brand globally.