Crane Announces Secure and Sustainable Solutions for Authentication

Over the last few years, the corporate agenda has increased demand for secure and sustainable brand protection solutions. Authentication & Brand News™ reported a few such developments in the March 2024 issue and, moving forward, is sharing Crane Authentication’s latest announcement.

Crane has launched three new members of its PROFOUND™ secure label family: PROFOUND™ Eco, PROFOUND™ Air, and PROFOUND™ Connect to enable brand owners to detect and prevent counterfeits and empower their consumers to recognise a genuine product.

PROFOUND Eco contains 70% post-consumer recycled PET in its inner layer. It complies with industry standards for sustainable products and contributes to a circular economy by minimising waste and maximising resource efficiency. PROFOUND Eco was launched at the International Anti-Counterfeiting Coalition (IACC) 2024 Annual Conference.

PROFOUND Air provides fluid 3D visual effects with half the thickness of its counterparts, allowing for applications where thinner labels are critical and lower material usage is required.