Global Hologram Body Targets China Expansion in Strategic Move

The International Hologram Manufacturers Association (IHMA) is strengthening its presence in China to boost growth and promote the technology’s benefits to brand owners, government authorities and sector suppliers.

In a strategic move, the global hologram trade body and the regional trade organisation Security Identification Union (SIU) have joined hands to secure a new agreement.

The SIU is a national association under the leadership of the China International Association for the Promotion of Science and Technology CIAPST. It has played a significant role in developing the security identification and holography industry in China and strengthening the international exchange of science and technology for years.

Under the terms of the agreement, the SIU will enhance the promotion of the IHMA’s work to the broader hologram community across China, one of the world’s most important markets. The market is ‘huge’ with, for example, the UnionPay hologram card market – one of the world’s largest payment brands – using around 500 million holograms annually, worth an estimated US$55 million. Elsewhere, holograms used on FRW cigarette packets account for over five billion units and are worth approximately US$12 million.