Crown Awarded for Protecting the Brand and the Planet

Metal packaging is used around the world to transport and display everything from coconut milk to alcoholic beverages. One US rigid packaging company is winning accolades for protecting brands from counterfeiting while at the same time reducing the resources it uses.

2022 was a good trophy-cabinet year for Pennsylvania-based Crown Holdings after picking up awards at The Canmaker Summit, the Asia CanTech conference and the International Metal Decorating & Packaging Association (IMDPA) conference – three events which honour innovation and differentiation in metal packaging.

The company’s winning designs hailed from diverse markets including Thailand, France, Brazil and the US.

The unique Chaokoh can for coconut milk, which received the overall Supreme Winner Award and the Innovation category award at Asia CanTech, as well as Silver at The Canmaker Cans of the Year Awards in Prague, solved a counterfeiting issue for Crown’s customer Theppadungporn.

One of the largest coconut product fillers in Thailand, Theppadungporn became aware of counterfeit cans replicating its product, and in response, Crown replaced the traditional can beading with proprietary Quantum™ debossing technology.

This solution not only prevents counterfeiting but also helps the cans stand out on the shelf with a unique, unmistakable texture. The technology provides a distinctive golf-ball pattern on the can body that also allows for an almost 13% material reduction compared to traditionally beaded cans, thereby enabling an additional benefit of significantly reducing the product’s carbon footprint.

Additional recognition at The Canmaker Summit included a silver award for the Therezópolis Gold Lager 350ml can, which features a tactile varnish to build brand differentiation.