De La Rue Extends Brand Protection Contract with Mason Pearson

De La Rue has announced a 3-year extension to its partnership with Mason Pearson, the distinguished British beauty brand.

Mason Pearson has leveraged De La Rue’s Lippmann hologram, IZON® – with its distinctive 3D effect viewable in full parallax – with the latest iteration of De La Rue’s track and trace software, Traceology® 3.0, as part of its comprehensive brand protection strategy.

De La Rue has big aspirations for its Authentication division and announced its aim to exceed £100 million in revenue for the fiscal year 2024. Over the last five years, the company’s authentication and traceability business has increased by almost 200%, driven by robust growth in its government revenue and brand protection businesses, as well as by several strategic investments to expand its physical and digital security solutions portfolio (see ABN July 2023).