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Epson and KURZ SCRIBOS Collaborate to Protect Printing Ink
In the printer consumables market, counterfeit ink bottles are often designed to closely resemble genuine products, making them difficult to distinguish for customers. To address this issue and gain better visibility across its distribution channels, Epson has partnered with the KURZ SCRIBOS brand to implement an integrated brand protection solution across Southeast Asia.
The solution is based on KURZ SCRIBOS’s proprietary technologies, including ValiGate® and TRUSTSEAL®, which combine physical and digital security features. ValiGate uses copy-resistant QR codes to enable secure, app-free authentication, while TRUSTSEAL incorporates distinctive visual security elements.
These technologies are linked to the SCRIBOS 360 platform, which includes modules for product authentication, customer interaction and data analytics. Each scan is verified in real time, and successful authentication can trigger branded digital interfaces featuring promotional buttons, loyalty rewards and campaign content.
The system also incorporates the ScanFIRST application, which captures supply chain data at multiple points in the distribution process. This enables Epson to improve visibility across its regional network, identify irregularities and respond more quickly to potential diversion or counterfeit activity.
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