SICPA Launches Digital Market Intelligence Module in Malaysia

SICPA has officially introduced its Digital Market Intelligence (DMI) module in Malaysia following the module’s global launch.

For decades, excisable products in Malaysia have been protected using paper-based tax stamps embedded with banknote-grade security features, and encoded with unique, secure 2D barcodes to enable product serialisation and traceability across the supply chain.

The DMI module builds on this foundation by integrating artificial intelligence (AI) and open-source intelligence (OSINT) with SICPA’s secure coding and traceability systems.

The module is able to process vast amounts of data using AI- powered analytics. By cross- referencing internal system data with external intelligence sources, it generates actionable insights that empower enforcement agencies to shift from broad, resource-intensive inspections to targeted operations focused on high-risk areas.

The implementation of this module is expected to significantly reduce the prevalence of illicit trade in excisable goods such as tobacco, alcohol, and other regulated products. It also aligns with Malaysia’s broader digitalisation agenda and commitment to safeguarding public revenue and consumer safety.