News In Brief

IACC Launches Marketplace Advisory Council

On the occasion of the recent International AntiCounterfeiting Coalition (IACC) Annual Conference in San Diego, USA, the IACC launched its Marketplace Advisory Council (MAC) – a forum for cross-industry collaboration in the fight against fakes.

MAC unites e-commerce players that include Alibaba, Amazon, eBay, Meta, and Temu, alongside payment partners Mastercard, PayPal, and Visa. Global brands also participating in the initiative include Calvin Klein, Ford, Motion Picture Association, Adidas, Merck, Chanel, Colgate-Palmolive, Disney, Estée Lauder, Apple, John Deere, Burberry, Johnson & Johnson, Levi Strauss, Nike, and the Recording Industry Association of America.

‘With the creation of MAC, we are forging a new path – bringing together a diverse group of pioneers to shape the future of brand protection through dialogue, trust, and shared commitment, and laying the foundation for lasting impact across the global marketplace,’ said Bob Barchiesi, IACC President.

The formation of MAC comes a few months after the European Commission launched an investigation into Temu, which has enjoyed spectacular growth as a low-cost rival to Amazon and other e-commerce platforms. The Commission said it was concerned the company did not have sufficiently robust processes in place to keep fakes off its platform.