Meet Crane Authentication – One Brand, One Vision

Crane NXT recently announced the launch of a new brand identity: Crane Authentication. This unified brand consolidates the strengths of recently acquired De La Rue Authentication, the Smart Packaging assets of TruTag Technologies, and OpSec Security (purchased last year). Crane NXT now comprises two segments: Security and Authentication Technologies (which includes Crane Currency and Crane Authentication) and Crane Payment Innovations.

Sam Keayes

In a candid and wide-ranging conversation, Sam Keayes, Senior Vice President of Security and Authentication Technologies, spoke to Authentication & Brand News™ about Crane's recent strategic moves, including its high-profile acquisitions and vision for the future.

Q: Let's begin with the big picture. What inspired Crane NXT's recent acquisitions, and how do they align with your long-term vision?

A: Our objective is to become a $3 billion revenue technology company by the end of 2028. We aim to achieve this by focusing on three priorities: driving mid-single-digit organic growth across our existing businesses, investing in innovation through internal startups and external partnerships, and using free cash flow to acquire businesses in fast-growing markets.