News in Brief

Crane Authentication Expands Portfolio with Phygital Innovations

Crane Authentication has launched two distinct solutions: InsightPulse™ and Digital Asset Watermarking. Each aims to address different challenges in today’s complex phygital-threat landscape.

InsightPulse is purpose-built tool intended for brand owners, customs officials, and supply chain partners. The solution leverages Crane Authentication’s patented particle marking technology, which can be discreetly encoded onto products and packaging.

The marking is invisible under normal lighting but can be scanned and verified instantly using a standard smartphone camera equipped with Crane Authentication’s specialised app.

This functionality enhances supply chain security and provides real-time insights into counterfeit activity across global markets.

Digital Asset Watermarking (DAW) is a component of Crane Authentication’s Insight Licensing Management Suite, and serves to protect digital brand assets from unauthorised use and distribution.

DAW allows licensors to monitor, manage, and enforce the use of logos, packaging designs, and other protected content. It also streamlines non-disclosure agreement workflows, reducing friction while maintaining control and security.