Q&A: Authentication & Brand News and Judy Moon, Digimarc, Vice President

Q: Please share your experience and challenges with the current global authentication and traceability industry.

A: Global supply chains, evolving consumer expectations, and increasingly sophisticated counterfeiters have created a whole new level of complexity for manufacturers regarding authentication and traceability. Governments and consumers are seeking increasing levels of transparency and authenticity, while businesses seek visibility into individual products’ journeys across the entire product lifecycle. Historically, the aggregation, sharing, and leveraging of data hasn’t been easy or cost-effective -- especially at scale.

We are changing this dynamic with our powerful product digitization platform and digital watermarking technology and through collaboration with global solution partners and businesses across industries.

Q: Please share the latest solutions Digimarc offers and how they are unique from others.

A: As our world becomes increasingly digital, Digimarc maximizes the ways in which products and multimedia can digitally interact with the various systems that surround them.

For example, we are pioneers in digital watermarking technology – bringing three decades of expertise and intellectual property to our digital watermarks – directly applicable to the identification and authentication of physical and digital items. Our technology represents a step change in state-of-the-art digital watermarking proven in the fight to end plastic pollution, deter counterfeiting, protect content creators and consumers, and revolutionize the way brands and consumers interact.