Optical & Digital Document Security Conference Hits the Phygital Nerve

The programme for the second Optical and Digital Document Security™ (ODDS) Conference is now available, demonstrating the importance of this event in uniting people involved in developing digital systems for authentication and brand protection with the more traditional security document community. The conference will be on 17-19 April 2023 in Prague, Czech Republic.

The conference opens with a session which examines ‘phygital’ features. Secure product labelling and packaging are still in everyday use, albeit they now often interact with a digital record, so this first session sets out innovative ways of making those links, which are becoming the key nerve in securing the protection of goods and services.

The digital domain is becoming more prominent in our everyday transactions as we have to confirm not just our own identity, but that of things and objects.

So the central sessions in the conference cover Protecting Identity in the Digital Age, with presentations from established and highly experienced security printers as well as research institutes and young companies. With identity theft on the increase, the information in these sessions gains added significance for everyone involved in identity security.

The physical security providers remain competitive and innovative, as the final two sessions on New Optical Techniques for Security show. Prevention of fraud and easy recognition of genuine items remain key motivators behind some fascinating new approaches that will be described in these sessions. Many now established optical security features were first announced at the Optical Document Security conference – one of the ODDS precursor conferences, with the other being Digital Document Security™ – and this continues at ODDS 2023, with exciting innovations from well-known companies such as OVD Kinegram and SICPA, alongside those from recent start-ups including 4Plate.

ODDS 2023 opens with a seminar on smartphones and identity, given by Dr Alan Hodgson, a knowledgeable and respected authority and regular contributor to Authentication & Brand News. He will look at how and why smartphones are becoming a dominant tool in authentication and brand protection management, while setting out their shortcomings as security devices. He will also ask what this means for those who don’t have a smartphone or where network coverage is weak. This will be an eye-opening and thought-provoking seminar for everyone developing smartphone brand track and trace systems or features for smartphone validation.

And don’t miss the conference dinner and table-top exhibition on Tuesday evening, where you can see and handle some of the technologies you’ll hear about in the presentations.

opticaldigitalsecurity.com