Meta Anchor Connects Physical Products to Digital Experiences

Austria and US based mobile authentication technology company Authentic Vision has announced the US market release of its Meta Anchor™ technology that, it claims, secures the link between physical products and digital value, services and experiences.

Authentic Vision’s Holographic Fingerprint- based technology provides a tool to protect the increasingly valuable digital experiences and assets around physical products.

Holographic Fingerprint label (© Meta Anchor).

According to the company, the combination of the Holographic Fingerprint, a datamatrix code and the use of server- side analytics provides protection which is so unique that even the company isn’t able to replicate it.

The label is small and customisable and Authentic Vision is able to integrate it into existing packaging, labels and closures – or even apply it directly to products. The fact that the label is clearly visible encourages customers to verify the authenticity of products instantly with any smartphone and the CheckifReal app.

Authentic Vision launched its mobile authentication products and solutions in 2015 to offer secure and instant authentication. The company has a track record in the brand protection space, with clients in wine & spirits, pharmaceuticals, automotive parts, brand licensing, cable & connectivity, agrochemicals, and industrial parts.

With the growth of digital environments and the demand for interactive experiences that integrate the physical with the digital, Authentic Vision is leveraging and expanding the uses of this technology and entering new markets to help brands elevate the digital experience around their physical products.

The Meta Anchor™ technology securely bridges the digital and physical world by pairing the physical object with its digital twin (Digital Soul®). Scanning the unique holographic fingerprint with a smartphone unlocks digital actions or assets and provides real-time data and analytics. This opens up a wide range of possible use cases, such as connecting your physical collectible with its digital representation (NFT), redeeming media content and gaming items, accessing virtual assets or virtual moments, and accessing audio or eBooks through its paper version.