Conference Proves Strong Links Between Holography and Authentication

The Holography Conference Online (THCO 17-18 November) has become an important calendar event for hologram suppliers, producers and users to meet and exchange information about the use of holograms as an authentication technology. This year the event was sponsored by The Authentication Solution Providers’ Association (ASPA) and partnered with Holography News®, The International Hologram Manufacturers Association (IHMA) and the 17th Security Document Summit (SDS).

A key theme at this year’s conference was ‘authentication on the move’ which looked at some strong emerging technology factors, like smart serialisation and ubiquitous communications, which are changing the way that holograms are integrated into brand protection and supply chain management.

Manoj Kochar is a past president of the ASPA, India and the current ASPA representative on the IHMA board. ASPA’s report on ‘The State of Counterfeiting in India, 2021’ formed the starting point for Manoj’s paper on the ‘Evolution of Phygital Holograms in India – Current Overview’.