YPB Group Launches World’s First Smartphone-Readable Tracers

The Australian brand protection and consumer engagement solutions provider YPB Group has launched MotifMicro™, its forensic, smartphone-readable, anti-counterfeit technology for high-volume applications, which will provide individualised markers for products and documents.

YPB has identified the tax stamp industry as an early adopter of the technology, as it considers there are gaps in this industry through which government revenues are leaking, and which can be plugged by the MotifMicro technology.

YPB’s Executive Chairman John Houston describes MotifMicro, which is in the process of being patented, as a breakthrough for mass-market use, because it is the only smartphone-readable anti-counterfeit technology capable of reading a forensic marker (or tracer), embedded either within the product packaging or carried on a label such as a tax stamp. In addition, the solution uses the camera and flash already installed on the smartphone, as opposed to an inconvenient add-on device.

By means of a special scanning app, the smartphone authenticates the embedded, rare earth microparticles contained within the product packaging or label.