SICPA Launches its ‘Brightest Star’

If you ask an astronomer what a ‘quasar’ is, they’ll tell you it’s an extremely bright celestial object emitting an immense amount of energy in the form of, say, light or infrared radiation, from a compact source.

Recently, SICPA launched its own ‘brightest star’ – QUAZAR^® – which it describes as an optical security technology offering vibrant colours and engaging visible effects that are quick and easy for end users to authenticate, without the need for prior training.

The new technology has been created for the purpose of securing strategic and prestigious brands and products, as well as for integration into tax stamps to protect government excise systems.

QUAZAR is delivered in the form of secure labels that are customised to meet the design specifications and colour precision of the most demanding prestige brands and products, claims SICPA.

The labels can be designed to feature visible messages, company logos or motifs that appear and disappear when the labels are tilted, motifs that turn on and off, or embedded text that can be revealed or hidden.