Vietnam Launches National Product ID and Traceability Programme

Vietnam has developed a government-backed national product identification and traceability solution known as NDATrace (‘NDA’ stands for ‘National Digital Authentication’) to address the increasing issue of counterfeit and substandard goods in the country. The solution aims to combine previously fragmented systems into a single, trusted platform for data verification across government and private sectors.

In 2024, Vietnam reported handling over 47,000 cases of counterfeit or fraudulent products, with a significant increase observed on eCommerce platforms and social media, according to the National Numbering and Barcodes Centre.

NDATrace has been developed by the National Data Association to address this worsening problem. The solution will be managed by the Data Innovation and Exploitation Centre, which operates under the Ministry of Public Security.

NDATrace consists of an international-standard unique identifier (UID) applied to individual products in the form of a QR code or RFID chip. The UID, along with information such as product type, batch, and expiry date, are registered on NDAChain, Vietnam’s National Digital Authentication blockchain.