KURZ Goes Green with Eco Label Range

Optical and materials security specialist KURZ has introduced a range of sustainable security labels as part of its TRUSTCONCEPT® brand portfolio.

According to the company, the combination of its security features with individually combinable, environmentally friendly substrates means that customers can benefit from sustainable labels without forgoing its tried-and-tested security technology.

TRUSTCONCEPT® (© KURZ).

KURZ is now offering five different Eco Labels, all of which are equipped with the company’s TRUSTSEAL® Protect visual security elements for protection against brand and product counterfeiters and which can integrate with its TRUSTCODE® security software for supply chain management and digital authentication.

The five options are:

• Eco Label Premium – a wood-free, paper-like label with a matte-gloss surface, 80% of which is made of a waste product from marble decomposition.

• Eco Label rPP – a white plastic label made largely from recycled packaging foil.

• Eco Label wbPP – a sustainable alternative to conventional plastic security labels. The transparent outer material is made from pulp production residues.

• Eco Paper Label light – the use of materials has been reduced to the necessary minimum weight, reducing primary energy requirements, fresh water consumption, and CO2 emissions.

• Eco Paper Label PCR – made up of 99% post-consumer recycled fibres without, says KURZ, losing any of its brilliance and adhesion.