News in Brief

Interactive Holographic Labels Promote Wine Provenance and Fight Fraud

The National Office of Vine and Vitivinicultural Products (ONVPV) in Romania is using holographic labelling from security printer Eltronis to promote the provenance of its regional wines and protect consumers from potential counterfeits.

The new labels combine a holographic brand design with several layers of security features, including a unique code and serial number that enable verification online, as well as via smartphones.

Consumers simply scan the QR code, which is uniquely linked to each bottle of wine. This provides access to information on the wine’s pedigree and production, as well as confirming that it is genuine. If the scanned label contains an invalid or duplicate code, the ONVPV is automatically alerted.

The ONVPV oversees national vineyard management and winemaking in Romania and supports traditional methods of wine production in this designated geographical area. Dorin Ştefan Duşa, General Manager at ONVPV, said: ‘holographic markings that certify the origin and authenticity of wine are an important part in our efforts to promote our producers and a very effective tool against counterfeiters.